Star Wars Expanded Universe (Unreleased Card Back) Power of the Force, 1998

Star Wars Expanded Universe Dark Empire Luke Skywalker Prototype Mock Up Figure

Conceptual Handmade Mock Up

The Expanded Universe series of action figures focused on characters found outside the movies, such as books and video games.  They featured a pop-out card back that provides a mini diorama for the action figure.

Early card back designs included a much larger logo, causing the action figure blisters to cover part of the "Expanded Universe" text.  This design continued pretty far into the preproduction process which were used for engineering pilots, salesman samples, etc.  However, Kenner reduced the entire logo prior to final production.

Star Wars Expanded Universe Card Back Comparison

Unreleased Card Back

Production Release