Star Wars Luke Skywalker in Ceremonial Outfit
Power of the Force, 1997

In 1997, Kenner released a Luke Skywalker figure in Ceremonial outfit with an "all new likeness".  This was the seventh Luke figure released since 1995.  Prior figure releases were based on a much more "buff" design, so it was an attempt to transition the line into looking more movie realistic.

 

Luke was originally  sculpted with a much different head sculpt and ultimately was rejected prior to final production.  The medal was also retooled to feature a slightly larger size and include more surface detail.  The salesman sample above offers a good glimpse at what this figure would've looked like with the original sculpt.