Star Wars Power of the Force Packaging Design Line Look
In the 1995, Kenner rebooted a new Star Wars action figure line known as The Power of the Force. Although many fans and collectors now refer it to Power of the Force 2 (POTF2).
Early design concepts for this new "line look" were based on a new take on Luke Skywalker with much more detail compared to prior action figures. The line was originally dubbed as "The Trilogy Edition" and depicted a Darth Vader image from a still shot based on "Return of the Jedi". The following is a collage of handmade early card concepts used to pitch this line to Lucasfilm, Ltd. for licensing approval.
As development continued, the Darth Vader helmet was replaced with a concept inspired by a prop taken in Kenner's studio and the toy line was eventually renamed "The Power of the Force". The following is a collage of mockups including digital comps with overlays along with final approved production card back.