Star Wars Power of the Force Packaging Design Line Look

In the 1995, Kenner rebooted a new Star Wars action figure line known as The Power of the Force. Although many fans and collectors now refer it to Power of the Force 2 (POTF2). 

 

Early design concepts for this new "line look" were based on a new take on Luke Skywalker with much more detail compared to prior action figures.  The line was originally dubbed as "The Trilogy Edition" and depicted a Darth Vader image from a still shot based on "Return of the Jedi".  The following is a collage of handmade early card concepts used to pitch this line to Lucasfilm, Ltd. for licensing approval.  

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Conceptual Figure

As development continued, the Darth Vader helmet was replaced with a concept inspired by a prop taken in Kenner's studio and the toy line was eventually renamed "The Power of the Force".  The following is a collage of mockups including digital comps with overlays along with final approved production card back.

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Star Wars Luke Skywalker Conceptual Mockup Card
Star Wars POTF2 Unproduced Darth Vader Proof Card Concept
Star Wars Power of the Force 2 POTF2 Luke Skywalker Proof Card
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Production Figure