Episode I (1999-2000)

With the release of a new prequel trilogy, Hasbro rolled out a ton of merchandise.  There were quite a few items that were proposed and never hit toy shelves.  Some made it pretty far down the development process.

Packaging Design

The packaging design for this new release features Darth Maul prominently on each package.  Early designs revealed an early "Episode I" font.

Unreleased 3.75" Toys and Concepts

Some of these concepts were minor changes, while others are completely unreleased.

Darth Maul

(Tatooine)

Obi-Wan Kenobi

(Hologram)

Queen Amidala

(Hologram)

Nute Gunray

(Hologram)

Obi-Wan Kenobi

Trophy Assortment

OOM-9 Trophy

Assortment

Qui-Gon Jinn vs.

Battle Droid 2-Pack

Gungan vs. Destroyer

Droid 2-Pack

Swamp Sketto with

Obi-Wan Kenobi

Naboo Starfighter Game with Ric Olie

Droid Battle

Game

Battle Bags

Wave 2

CommTech Reader 4.0 and Action Figures

In 1999, Hasbro released a CommTech reader that would play sounds from special chips packaged with each figure.  There was a second generation CommTech reader and newly designed chips that were designed to hold "Twice the Speech" planned for release.  This product line was cancelled and the figures were later released under a new design known as "Power of the Jedi".

Anakin Skywalker

(Mechanic)