Episode I (1999-2000)

With the release of a new prequel trilogy, Hasbro rolled out a ton of merchandise.  There were quite a few items that were proposed and never hit toy shelves.  Some made it pretty far down the development process.

Packaging Design

The packaging design for this new release features Darth Maul prominently on each package.  Early designs revealed an early "Episode I" font.

Episode I Proof Card
Unreleased 3.75" Toys and Concepts

Some of these concepts were minor changes, while others are completely unreleased.

Darth Maul


Obi-Wan Kenobi


Queen Amidala


Nute Gunray


Obi-Wan Kenobi

Trophy Assortment

OOM-9 Trophy


Qui-Gon Jinn vs.

Battle Droid 2-Pack

Gungan vs. Destroyer

Droid 2-Pack

Swamp Sketto with

Obi-Wan Kenobi


Destroyer Droid

with Chair

Battle Bags

Wave 2

CommTech Reader 4.0 and Action Figures

In 1999, Hasbro released a CommTech reader that would play sounds from special chips packaged with each figure.  There was a second generation CommTech reader and newly designed chips that were designed to hold "Twice the Speech" planned for release.  This product line was cancelled and the figures were later released under a new design known as "Power of the Jedi".

CommTech Reader 4.0

Tusken Raider

Coruscant Guard

Mas Amedda

Obi-Wan Kenobi
(Jedi Cloak)


Anakin Skywalker


Hasbro / Tiger Unreleased Games and Toys

Tiger Electronics (a division of Hasbro) planned to release a series of new interactive toys.  Many of these concepts were featured in the 2000 Tiger Toy Fair Catalog, but never released for full production.  However, some made it pretty far in the production process.


Tiger 2000

Toy Fair Catalog


Naboo Starfighter Game with Ric Olie

Droid Battle

Joystick Game