STAR WARS POWER OF THE JEDI (2000-2002)
The year 2000 was a big one for Star Wars fans. Hasbro kicked things into hyperdrive by unleashing the Power of the Jedi toy line, packing it with Episode I characters and classic heroes from the original trilogy. Collectors scrambled to snatch up the new action figures, vehicles, and accessories as they hit store shelves. It was a merchandising bonanza the likes of which the galaxy had never seen. The Force was strong with Hasbro that year, as they tapped into fans' passion for the saga from Tatooine to Endor and every planet in between. The Power of the Jedi line made 2000 a landmark year for Star Wars devotees eager to continue adventuring in that beloved galaxy far, far away.