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Star Wars Power of the Jedi Packaging Design Line Look

In 1999, Hasbro launched a campaign to redesign their packaging to accommodate the release of Episode I and Classic Trilogy characters.  Some of the titles considered were: Legends of the Force, Jedi Master Collection, Balance of the Force, and Power of the Jedi.  Here are some sample early conceptual design concepts.

Legends of the Force
Jedi Master Collection
Balance of the Force
Power of the Jedi

Ultimately the "Power of the Jedi" title was chosen and the design revolved around keeping a rendition of Darth Vader's helmet, coupled with a young Obi-Wan Kenobi.  During this design process, the decision was made to cancel the production of CommTech chips and replace them with a more cost effective Jedi Force File.


Early Conceptual Design


Conceptual Mock Up Figure


Final Card Design

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