Shadows of the Empire Packaging Design Line Look

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In 1996, Kenner developed the Shadows of the Empire segment to coincide with the Power of the Force 2 toy line.  Early conceptual designs include Prince Xizor as the base for developing the line look.

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There were a wide range of conceptual ideas pitched for the Shadows of the Empire carded action figure line.  Since this segment was designed to coincide with the Power of the Force 2 toy line, the line look was based on the traditional Darth Vader helmet.  Early concepts include a green mock up card.  However, color was changed to purple for the U.S. market and red/orange for the international market.

Shadows of the Empire Prince Xizor Conceptual Mockup

Conceptual Handmade Mock Up

Shadows of the Empire Prince Xizor U.S. Proof Card

U.S. Proof Card

Shadows of the Empire Prince Xizor International Proof Card

International Proof Card

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Kenner partnered with Crown Roll Leaf, Inc. out of Paterson, New Jersey to develop holographic stickers with character images, which were applied to the card backs during production.

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